When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
When using CPA to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Don't ramble on your page. Don't fall into the CPA trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Use custom tabs to make your page stand out. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If your business is holding an event or sponsoring a contest, navigate to this website including a tab makes sure visitors know about it.
Never, ever, EVER pay for CPA fans! CPA can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Keep track of how your page is doing. Monitor your CPA page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future.
Use tools to measure the power of your CPA marketing. There are all sorts of tools out there these days to help give you an idea of how potent your CPA marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Whether you plan to create attractive ads or build a business page empire, the first step is always to learn as much as you can. This article is a great first stop, but keep reading and researching. The more you learn, the better your campaigns will be and success will quickly follow.